marketing concepts

A Professor at IIM was explaining marketing concepts:

1. You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. Marry me!

That’s Direct Marketing.

2. You’re at a party with a bunch of friends and see a gorgeous girl. One
of your friends goes up to her and pointing at you says: "He’s very rich.
Marry him."

That’s advertising.

3. You see a gorgeous girl at a party. You go up to her and get her
telephone number. The next day, you call and say: "Hi, I’m very rich.
Marry me."

That’s Telemarketing.

4. You’re at a party and see a gorgeous girl. You get up and straighten
your tie; you walk up to her and pour her a drink. You open the door for
her, pick up her bag after she drops it, offer her a ride, and then say:
"By the way, I’m very rich. Will you marry me?"

That’s Public Relations.

5. You’re at a party and see a gorgeous girl. She walks up to you and
says: "You are very rich!"

That’s Brand Recognition.

6. You see a gorgeous girl at a party. You go up to her and say: "I’m
rich. Marry me." She gives you a nice hard slap on your face.

That’s Customer Feedback.

7. You see a gorgeous girl at a party. You go up to her and say: "I am
very rich. Marry me!" And she introduces you to her husband.

That’s demand and supply gap.

8. You see a gorgeous girl at a party. You go up to her, and before you
say: "I am very rich. Marry me!" your wife arrives.

That’s competition eating into your market share.